Perform a marketing study focused on the race bicycle tire market

Recommend a fiscally responsible warranty strategy.

Define go-to-market strategy and develop an implementation playbook

Hyundai’s European headquarters challenged the team with analyzing warranty policies for competitiveness. The team was tasked with recommending a fiscally responsible warranty and a strategy for implementation, considering the varied markets across Europe. The team analyzed warranties across markets, researched the warranty’s influence on purchasing, and proposed recommendations supported by detailed financial analysis.