Action-Based Learning Projects:
MAP & Consulting Studio
![BASF](/sites/default/files/styles/max_325x325/public/images/map_logos/basf_0.jpg?itok=FHAR6tF2)
Rochester Hills, MI
![BASF](/sites/default/files/images/map_logos/basf_0.jpg)
Rochester Hills, MI
2014
Global MBA MAP
The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.
Faculty Advisors
![](/sites/default/files/styles/max_325x325/public/images/map_logos/amst.png?itok=XK_qUE_I)
University Park, IL, USA
![](/sites/default/files/images/map_logos/amst.png)
University Park, IL, USA
2023
Weekend MBA MAP
Operations Enhancements
Manufacturing - Lean Focus
Evaluate the current process for a mobile medical trailer manufacturer and create a current state value stream map . Identify waste, poor processes, and bottlenecks within the process and recommend opportunities for improvement. Create a future state VSM based on improvements.
![](/sites/default/files/styles/max_325x325/public/images/map_logos/highscope.png?itok=qjyu_RFp)
Ypsilanti, MI, USA
![](/sites/default/files/images/map_logos/highscope.png)
Ypsilanti, MI, USA
2023
Online MBA
Brand Positioning and Communication
Conduct a situation analysis of HighScope and other similar educational nonprofits and create a high-level marketing strategy that will position the company as a more recognized brand of excellence in the Early Childhood Education industry.
Faculty Advisors