Action-Based Learning Projects:
MAP & Consulting Studio
![](/sites/default/files/styles/max_325x325/public/images/map_logos/equity.png?itok=YaUVnBJS)
Chicago, IL, USA
![](/sites/default/files/images/map_logos/equity.png)
Chicago, IL, USA
2023
Full-Time MBA MAP
Customer Experience Enhancements
Evaluate both the efficacy of a long-standing Customer Loyalty Score to predict resident behaviors and factors driving customer loyalty, and propose improved metrics to drive favorable resident behaviors
Faculty Advisors
![Clinique](/sites/default/files/styles/max_325x325/public/images/map_logos/clinique.jpg?itok=6NPCl4M-)
Chicago, IL and New York City, NY
![Clinique](/sites/default/files/images/map_logos/clinique.jpg)
Chicago, IL and New York City, NY
2016
Full-Time MBA MAP
The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.