Define the market opportunity and set priorities for a new strategic business segment

Develop a RFID tag processing and deployment plan for new vendor tools.

Complete a market segmentation and go-to-market strategy for new technology and business models to connect the underconnected in emerging markets.

Identify and define a customer service operating model for the future core consumer of UnitedHealthcare's commercial insurance business.

The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.