Provide actionable recommendations for how to expand carbon policies and markets beyond the borders of California

PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.

Identify key needs of Pave's target demographic to a construct product development roadmap.

Develop a strategic plan, roadmap, and storytelling from proof-of-concept to national expansion.

Craft a competitive strategy for the sparkling water category.

Present strategic business options to prepare PSI for taxation and regulatory requirements