Assess the current marketing process, then assess new market research and provide marketing guidance for a three-year plan.

A) Develop strategy, tools, and workflows to capture climate and social impact metrics and B) support the development of a comprehensive communications strategy about Powertrust's impact

Conduct market assessment to identify test markets for a new business model.

Evaluate the market potential for new pizza kit product lines.

Prepare a market and policy strategy assessment related to distributed energy storage adoption

Conduct a market entry analysis to define the commercial viability of taking sexual and reproductive healthcare into additional African countries

Formulate a detailed strategic market entry plan for a new product line and business in autonomous low speed vehicles

The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.

PEAK6 is a private investment and technology firm and founding partner of the Michigan Ross FinTech Initiative. Students will provide recommendations to increase operating efficiencies within the investment team's diligence process.

Develop a three-year strategic business plan.

Lead generation strategy for Poornatha’s B2C model

Identify and quantify the impacts of fuel-switching appliances and equipment to reduce greenhouse gas emissions.

Develop a comparative B2B vs. B2C market entry analysis for the smart door lock market.