Perform a situational assessment of commodity price seasonality trends

Create a strategy to enter the Metals 3D printing eco-system market.

Develop a 4-year growth strategy for Midwest markets

In this Multidisciplinary Action Project, the Haas Alert student team will assess the viability of vehicle manufacturers using “sponsorship” marketing dollars from companies interested in getting their brand in front of drivers in a safe, non-intrusive manner. Prakhar Gupta will leverage his background in Computer Science to communicate with the company engineers in technical terms on behalf of his team and provide an engineering perspective as the team develops solutions and recommendations for Haas Alert. Leveraging his computer science training in a business setting will be a unique and valuable experience that will surely enrich his education in Computer and Information Sciences.

Determine trends to inspire Brand Communications campaigns and a campaign evaluation process.

Analyze the competitive landscape in the local urgent care clinic business in the Ann Arbor area. Develop a marketing strategy and operation plan for the existing and new clinics.

Formulate a proposal for actionable, inorganic growth for the North American market, balancing favorable cash flow, profitable market and share growth, product diversification, and risk management profiles.

Develop a business plan for a healthcare-specific recycling center.