The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.

Develop a business case and deployment strategy for an innovative car/ride sharing service that leverages GM's unique capabilities.

Develop a marketing plan to position Butterball Farms as the leader in customized flavor solutions.

Draft the business case for a DC-powered home with the MyEnergi Lifestyle technology framework.

Assess how Chevrolet can improve upon the Premium Service program and present a business plan for expansion into new markets.