Action-Based Learning Projects:
MAP & Consulting Studio
Lisdoonvarna
Lisdoonvarna
2025
Weekend MBA MAP
Go-To-Market Strategy
Create a US Go-To-Market strategy for a new high-end smoked salmon product. The team will assess the US landscape for similar products, define the segment focus, and build a plan to launch the product. This is the finest smoked salmon and it will be a successful venture.
Faculty Advisors
Ann Arbor, MI, USA
Bloomfield Hills, MI
Chennai, Tamil Nadu, India
Novi, MI
Ann Arbor, MI, USA
Wyandotte, MI
Wyandotte, MI
2025
Weekend MBA MAP
Go-To-Market Strategy
Develop a market entry strategy for a small-scale artificial nail polish manufacturing venture aimed at generating revenue for an R&D operation, focusing on market intelligence, technology opportunities, and go-to-market business models.
Faculty Advisors
Tel Aviv Israel
Ixtacuixtla Mexico
Rochester Hills, MI
Rochester Hills, MI
2014
Global MBA MAP
The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.
Faculty Advisors
San Diego, CA
Virtual
Virtual
2025
MBAn Consulting Studio
Financial Analysis and Planning
Complete a comprehensive study of the effectiveness of current marketing methodology, in alignment with the overall company strategy. Develop recommendations and tools for a comprehensive, performance-based predictive analytics model that supports financial objectives and the strategic plan for growth.
Faculty Advisors
Grand Rapids, MI
Jinja
Louisville, KY, USA
