Ranked #4 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Follow a monthly poll co-created by Financial Times and Michigan Ross for insights on how American voters perceive key financial and economic issues in the lead-up to the 2024 U.S. presidential election.
Analyze the potential integration of Carbon Credits into existing Servitisation business model applications that link to energy efficiency and clean energy
Craft the strategy for how Babies "R" Us can create a solution center experience for families of premature babies that provides unique resources, experiences, education, and products both online and in-store.
Conduct a deep analysis of celebrity-backed brands, both successful and unsuccessful, from the last ten years to inform future marketing strategies for Spirits, and Brown-Forman at large
Develop a strategic marketing plan and branding strategy that increase sales while positioning Bags to Butterflies as reputable high-end handbag brand.
