Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI, USA
New York, NY
Los Angeles, CA, USA
Los Angeles, CA, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
Develop an updated business model /capital structure for this niche Los Angeles based film & tv production company to best profit from the rapidly changing media landscape and its growing need for diversity focused programming
Faculty Advisors
India
Ann Arbor/Detroit , MI, USA
Montclair, NJ, USA
Punta Arena, Chile;Puerto Natales, Chile ;Puerto Montt, Chile
Punta Arena, Chile;Puerto Natales, Chile ;Puerto Montt, Chile
2018
Full-Time MBA MAP
Articulate a clear brand positioning and create a product marketing strategy that showcases Salmon Magallanico's sustainable practices and clearly communicates the environmental, social, and health benefits of this blue revolution brand.
Faculty Advisors
New York, NY
New York, NY
2016
Full-Time MBA MAP
CapitalOne needed a brand-new digital commercial bank strategy for a specific client segment. The company called on a MAP team to study industry dynamics and the competitive landscape. The team conducted original research and prepared a thorough report on the main players, customer needs, and pain points, giving CapitalOne the information it required to chart its course.