Action-Based Learning Projects:
MAP & Consulting Studio
Phoenix, AZ & Brighton, MI
San Francisco, CA
Silicon Valley, CA; Grand Rapids, MI
Redmond, WA
Redmond, WA
2025
Full-Time MBA MAP
Go-To-Market Strategy
Design a demand generation plan that drives an increase in customers to the Microsoft commercial marketplace in FY26. Consider marketing guerilla tactics for how the team can attract the developer audience so this group can discover and build with AI tools and models through the marketplace.
Faculty Advisors
Lansing, MI
Sandvik, Sweden
Redmond, WA
Mumbai, India
Redmond, WA, USA
Redmond, WA
Redmond, WA
2024
Full-Time MBA MAP
Customer Experience Enhancements
Develop a strategy and product vision to increase usage of Microsoft apps & services across “Whole Life” (across multiple accounts for purposes of work, school, personal, family, and/or other side hustle/commitments) scenarios for a particular market segment.
Faculty Advisors
Munich, Germany
Detroit, MI, USA
Denver, CO
