Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Go-To-Market Strategy
Typically, cardiac implantable electronic devices (pacemakers, implantable cardioverter-defibrillators, implantable loop recorders, and cardiac resynchronization therapy devices) are implanted in hospitals, surgery centers, or office-based electrophysiology labs. Often, a company representative from the device manufacturer attends the implant procedure in-person to provide technical support and expertise, assist the medical team with device programming and troubleshooting, and ensure the device is properly configured for the patient's needs while adhering to clinical and safety standards.
The project aims to evaluate the operational considerations and develop a go-to-market plan for alternative service models to support implant procedures. In these models, the company representative may not attend the implant procedure in person, yet the experience must remain equivalent to or better than the traditional in-person model.
The project aims to evaluate the operational considerations and develop a go-to-market plan for alternative service models to support implant procedures. In these models, the company representative may not attend the implant procedure in person, yet the experience must remain equivalent to or better than the traditional in-person model.
Faculty Advisors
Redmond, WA
Redmond, WA
2024
Full-Time MBA MAP
Customer Experience Enhancements
Develop a strategy and product vision to increase usage of Microsoft apps & services across “Whole Life” (across multiple accounts for purposes of work, school, personal, family, and/or other side hustle/commitments) scenarios for a particular market segment.
Faculty Advisors
NYC, NY
NYC, NY
2023
Executive MBA MAP
Employee Experience Enhancements
Work in close collaboration with academia, industry, and business to measure the need, identify potential solutions, and build a business plan that can help identify AI talent. The focus for the project will be on applying AI in healthcare.
Faculty Advisors
Detroit, MI
Detroit, MI
2024
Executive MBA MAP
Strategic Roadmapping
Opportunities and barriers for EV charging at multi-dwelling housings. Owning an EV for a residents of multi-dwelling households have unique challenges because they don’t have garage for dedicated overnight personal charging option. The study should summarize the challenges and opportunities for different stakeholders (residents, landlords, city/subdivision, local ordinances etc.) and provide recommendation for the state and local policy changes. This study would require data collection from actual visits, interviews of different stakeholders, and/or any other available sources.
Faculty Advisors
Mumbai, India, Delhi, India, Bangalore, India, Chennai, India
Mumbai, India, Delhi, India, Bangalore, India, Chennai, India
2014
Full-Time MBA MAP
Provide recommendations to enhance market share of utility vehicle market.
Project coordinated in partnership with the C.K. Prahalad Initiative.
Faculty Advisors