PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.

Formulate a detailed strategic market entry plan for a new product line and business in autonomous low speed vehicles

Provide a strategic assessment of where next to pursue organic growth - horizontal expansion focused by identifying related services vs. vertically focused within the core segments

Identify a market within a specified region for potential business development with accompanying business plan for growth.

Present strategic business options to prepare PSI for taxation and regulatory requirements

Craft a competitive strategy for the sparkling water category.

Develop a strategic plan, roadmap, and storytelling from proof-of-concept to national expansion.