CapitalOne needed a brand-new digital commercial bank strategy for a specific client segment. The company called on a MAP team to study industry dynamics and the competitive landscape. The team conducted original research and prepared a thorough report on the main players, customer needs, and pain points, giving CapitalOne the information it required to chart its course.

Assess the market viability of a new product and determine the go-to-market strategy

Conduct a feasibility study for the creation of a coffee shop in an existing small concert venue/community center in downtown Ann Arbor.

Analyze and define potential customer base and recommend opportunities to obtain revenue, including an implementation plan.