Develop a positioning statement for the Home Business Unit with metrics for how to achieve world-class member-centric service and product offerings.

Structure the launch and growth strategy for a new coffee brand and outline how to increase brnd exposure in retail and online spaces.

Examine the feasibility of establishing a spin-off commercial entity, a SportsTech institute to support the talent development of the sector.

Formulate a two-year strategic marketing plan.

Create an effective and sustainable operation plan and go-to-market strategy.