Ranked #4 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Follow a monthly poll co-created by Financial Times and Michigan Ross for insights on how American voters perceive key financial and economic issues in the lead-up to the 2024 U.S. presidential election.
Perform a customer journey analysis for the Workit Health Programs, evaluate the pricing strategy, and propose a competitive market positioning for this online telemedicine program.
Define the strategy to extend Whirlpool Corporation brands' reach from consumer products (appliances) to home consumer solutions (products + services).
Create a detailed US market strategy for Walking Bicycle's third prototype and help decide where the current product should be adapted for geriatric mobility or a mobility product for children
