Action-Based Learning Projects:
MAP & Consulting Studio
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Ann Arbor, MI, USA
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Ann Arbor, MI, USA
2023
MM Consulting Studio
Customer Experience Enhancements
Assess behaviors of 'non-traditional students' (e.g., mid-career, student parents, military) around retirement saving, planning, and goals to inform marketing and engagement strategies targeted to these individuals.
Faculty Advisors
Mumbai, India
Mumbai, India
2014
Full-Time MBA MAP
Evaluate and build a comprehensive digital banking proposition for a specific target market.
Project coordinated in partnership with the C.K. Prahalad Initiative.
Faculty Advisors
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Pittsburgh, PA, USA
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Pittsburgh, PA, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.
Faculty Advisors