Define an enhanced overall branding and communications strategy for PsiAN.

Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.

Assess a limited collection of recycled glass and recommend solutions to increase supply to enable more sustainable manufacturing.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Identify the go-to-market strategy for phase two of a product

Design repeat customer strategy to improve capital access for women and minority small business owners across the U.S.