Develop a market entry strategy to expand the sales opportunity for the SENTRY Tracker product.

The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.

Develop a marketing and product growth strategy.

Articulate a growth strategy that would identify new retail and manufacturing partners

IHS turned to the MAP Program for assistance in improving patient access to medicine in South Africa and other developing countries. The team addressed three separate objectives relating to a “direct delivery strategy” (DDS) for medicines: analyzing whether the national government could manage the system; considering the role of possible IT solutions to help the process; and recommending other countries where DDS could be implemented. The team produced a five-year and 10-year master plan.

Conduct a strategic review of the TV production landscape in Canada to devise a market development and/or investment strategy.