Action-Based Learning Projects:
MAP & Consulting Studio
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Ann Arbor, MI, USA
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Ann Arbor, MI, USA
2023
MM Consulting Studio
Customer Experience Enhancements
Assess behaviors of 'non-traditional students' (e.g., mid-career, student parents, military) around retirement saving, planning, and goals to inform marketing and engagement strategies targeted to these individuals.
Faculty Advisors
Detroit, MI
Detroit, MI
2017
Executive MBA MAP
Build a marketing strategy and awareness campaign to elevate the perception of professional trades, while educating students, their parents, and educators on the opportunities that exist for work in the state.
Faculty Advisors
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Pittsburgh, PA, USA
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Pittsburgh, PA, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.
Faculty Advisors
Bangalore, India;Channapatna Area, India
Bangalore, India;Channapatna Area, India
2018
Full-Time MBA MAP
Create a future growth strategy for Mission Creative Million's 'DOT Next,' a digital society platform that will create and sustain livelihoods for base of the pyramid informal sector workers in India.
Faculty Advisors
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Hanover, PA, USA
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Hanover, PA, USA
2023
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors