Action-Based Learning Projects:
MAP & Consulting Studio
Create a dynamic financial forecasting model that can be utilized across Barnes Industrial's diverse strategic business units to drive consistency, enhance understanding, and increase forecast accuracy.
The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.
Assess the feasibility of using revenues garnered from higher-income organizations to subsidize services for the base of the pyramid.
Project also sponsored by the William Davidson Institute.
