Action-Based Learning Projects:
MAP & Consulting Studio
Jackson, MI, USA
Jackson, MI, USA
2023
Online MBA
Market Analysis and Assessment
Analyze loyalty programs in the B2B, B2C, and B2B2C market and uncover best practices for starting loyalty program. Develop a business plan that will enable Dawn to create a loyalty program for e-commerce customers on par with the best in the industry.
Faculty Advisors
Inkster, MI
Inkster, MI
2025
BBA Capstone
Financial Analysis and Planning
Conduct a comprehensive analysis of the different existing and potential economic models for senior living facilities to help inform decision-making regarding the development of Madina Village. Additionally, develop perspective on the minimum size of such a village (i.e., land required, number of units, etc.) and based on this perspective a high-level assessment of the resources / cost required to develop the village. Additionally, time permitting, recommend the best approach (or “pitch”) to potential development partners (e.g., home builders, local / state government, medical systems).
Faculty Advisors