Perform a comparison study of world-renowned observation decks and frame an introduction summary of all observation decks comparable to the Hudson Yards project.

Determine what role product categories and products play in maximizing sales and profits

PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.