Evaluate and make recommendations for improvements to online platform

Assess the global competitive landscape and evaluate the top list of acquisition targets

Develop a comparative B2B vs. B2C market entry analysis for the smart door lock market.

Identify key needs of Pave's target demographic to a construct product development roadmap.

Conduct market research to develop a strategic marketing plan to drive product adoption and revenue growth.

Assess the current marketing process, then assess new market research and provide marketing guidance for a three-year plan.

Devise a go-to-market strategy for maximizing online and mobile for debit funding sources

Identify opportunities for differentiation through technology in order to develop a go-to-market strategy

Provide a strategic assessment of where next to pursue organic growth - horizontal expansion focused by identifying related services vs. vertically focused within the core segments

Develop a strategic plan for managing and utilizing the data collected through the PEAK6 Ought Engine.

Develop a strategy and framework to identify and prioritize opportunity areas for inorganic growth.

PEAK6 is a private investment and technology firm and founding partner of the Michigan Ross FinTech Initiative. Students will provide recommendations to increase operating efficiencies within the...