Course Name Number Term Credit Hrs
BA 670 Winter 25 3 hours
Impact Studio: Translating Research into Practice --- The +Impact Studio teaches interdisciplinary student teams (e.g., MBAs, MSWs, MPH, MEng) how to use scholarly intellectual capital, business acume
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MKT 711 Winter 25 (B) 2.25 hours
Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions).
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TO 566 Winter 25 (A) 1.5 hours
Data Mining using Regression Analysis --- The course considers procedures for data collection, effective analysis, and interpretation for management control, planning, and forecasting.
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MKT 896 Fall 24 (A) 1.5 hours
Behavior Research in Marketing --- This Doctoral-level course covers current research in Marketing that draws on fundamental research from social and cognitive psychology or other relevant source disc
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MKT 403 Fall 24 (B) 1.5 hours
Brand Management --- This BBA elective covers the essentials of brand management via a framework that leads to "brand equity".
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TO 301 Fall 24 4 hours
Business Analytics and Statistics --- The ability to make intelligent decisions based on data and information is critical for both managers and firms, particularly in the modern era with large amounts
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EMBA 603 Fall 24 2 hours
Business Analytics and Statistics for Executives --- In today's business world, problems are too complex to rely only on naive intuition (or 'gut') to make decisions.
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STRATEGY 675 Fall 24 (B) 2.25 hours
Business Model Innovation --- Some of the most valuable firms in today's digital economy have pursued business model innovations -- innovations in which the rules of the game for creating and capturin
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MKT 314 Winter 25 3 hours
Business to Business and Industrial Marketing --- This course introduces students to the challenges and complexities of business to business and industrial marketing.
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EMBA 536 Spring/Summer 24 +1 .75 hours
Business Transformation Residency --- The Business Transformation Residency is unique among classes you'll take as part of your degree: instead of focusing on skills in marketing, operations, or accou
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Winter 25 (B)
BA 453 Winter 25 3 hours
Capstone MAP (Multidisciplinary Action Projects) --- This course provides students with an opportunity to develop personal capabilities, professional competencies, collaboration skills, and business a
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MKT 313 Fall 24 +1 3 hours
Consumer Behavior --- Formulation of appropriate and effective marketing strategies must begin with a clean and accurate understanding of consumers.
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Winter 25
MKT 613 Winter 25 (A) 1.5 hours
Consumer Behavior --- Virtually all decisions involved in developing an effective marketing mix for a product or service rely on in-depth knowledge of the consumers who comprise the target market.
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MKT 713 Spring/Summer 24 1.5 hours
Consumer Behavior --- Professionals across a broad range of careers - spanning marketing, consulting, user experience, medicine, law, and policy - are often confronted with puzzling challenges related
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EMBA 607 Spring 24 1.5 hours
Contemporary Marketing Practices --- Today's technologies are continuously transforming the ways consumers interact with brands and each other.
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STRATEGY 390 Fall 24 3 hours
Corporate Strategy --- This is an integrated course focusing on the nature of the general management function: management of the entire business rather than any particular functional area (accounting
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BL 411 Winter 25 3 hours
Cross-cultural Negotiation and Dispute Resolution --- The ability to negotiate effectively is essential to business success, especially in a global economy.
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BUSABRD 411 Winter 25 3 hours
Cross-cultural Negotiation and Dispute Resolution --- The ability to negotiate effectively is essential to business success, especially in a global economy.
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MKT 626 Fall 24 (A) 2.25 hours
Customer Analytics --- This course focuses on a quantitative approach to understanding customers and predicting their behavior.
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MKT 419 Fall 24 (A) 1.5 hours
Customer-Base Analysis and Valuation --- The course centers customer-base analysis to improve customer relationship management and overall corporate valuation.
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BE 490 Winter 25 3 hours
Data-Driven Decision-Making in Organizations --- The quantity and granularity of data available to organizations today has exploded.
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MKT 407 Fall 24 +1 3 hours
Designing Persuasive Communication --- This multidisciplinary seminar covers topics such as the principles of persuasion, persuasion strategy (campaign planning and research); persuasion tactics (copy
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Winter 25
BA 101 Fall 24 +1 1 hours
Preparation Initiative Development Seminar --- This seminar is intended for pre-BBA students who aspire to significant, socially responsible business leadership careers but have had limited prior expo
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Winter 25
MKT 322 Winter 25 (A) 1.5 hours
Digital Marketing --- Technology has significantly transformed marketing. The last several years have seen an explosion of digital options to engage consumers and attract client marketing budgets.
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MKT 722 Spring/Summer 24 2.25 hours
Digital Marketing --- "Digital" has become one of the most important issues in business today -- requiring new skills and capabilities from the entire workforce to compete in the market.
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