Course Name Number Term Credit Hrs
MO 330 Winter 24 3 hours
InterMissions - An Action-Learning Expedition --- InterMission is a self-leadership course for students adrift in a sea of expectations who are exceptional at fulfilling goals set by others but find t
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MO 324 Fall 24 +1 3 hours
Leading Yourself and Managing Your Personal Relationships ---Effective leadership involves mastering two inextricably linked capacities: leading yourself and managing others.
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Winter 24
MO 320 Fall 23 +1 3 hours
Leading a Good Life --- Leading a good life is perhaps the most fundamental endeavor of humankind.
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Fall 24
MO 302 Fall 23 +1 3 hours
Positively Leading People and Organizations --- This course prepares you to lead high-performing, successful teams and organizations.
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Fall 24
MO 300 Fall 23 +1 3 hours
Behavioral Theory in Management --- This course teaches students basic concepts in the behavioral sciences that can improve their abilities to lead and manage in organizations.
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Fall 24
MKT 995 Spring 23 +8 4 - 8 hours
Dissertation - Candidacy --- Dissertation research at the candidacy stage.


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Spring/Summer 23
Summer 23
Fall 23
Spring 24
Spring/Summer 24
Summer 24
Fall 24
Winter 24
MKT 990 Spring 23 +8 1 - 8 hours
Dissertation - Precandidacy --- Dissertation research at the Precandidacy stage.


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Spring/Summer 23
Summer 23
Fall 23
Spring 24
Spring/Summer 24
Summer 24
Fall 24
Winter 24
MKT 900 Spring 23 +8 1 - 6 hours
Special Research for Doctoral Applicants & Candidates --- Individual Research projects for Doctoral Applicants and Candidates are available. See faculty in your area of interest.


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Spring/Summer 23
Summer 23
Fall 23
Spring 24
Spring/Summer 24
Summer 24
Fall 24
Winter 24
MKT 899 Winter 24 (A) 1.5 hours
Special Topics in Marketing: Quantitative --- This Doctoral-level course covers special areas of current research in Marketing that draw on the tools and techniques of microeconomics, econometrics, mu
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MKT 898 Winter 24 (B) 1.5 hours
Special Topics in Marketing (Behavior) --- This Doctoral-level course covers special areas of current research in Marketing that draw on fundamental research from social and cognitive psychology or ot
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MKT 897 Fall 23 (B) +1 1.5 hours
Quantitative Research in Marketing --- This Doctoral-level course covers current research in Marketing that utilizes the tools and techniques of microeconomics, econometrics, multivariate statistics,
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Fall 24 (B)
MKT 896 Fall 23 (A) +1 1.5 hours
Behavior Research in Marketing --- This Doctoral-level course covers current research in Marketing that draws on fundamental research from social and cognitive psychology or other relevant source disc
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Fall 24 (A)
MKT 750 Spring 23 +8 1 - 3 hours
Independent Study Project --- Independent study projects, supervised by faculty, are available to graduate business students in good academic standing.
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Spring/Summer 23
Summer 23
Fall 23
Spring 24
Spring/Summer 24
Summer 24
Fall 24
Winter 24
MKT 722 Spring/Summer 23 +1 2.25 hours
Digital Marketing --- "Digital" has become one of the most important issues in business today -- requiring new skills and capabilities from the entire workforce to compete in the market.
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Spring/Summer 24
MKT 718 Winter 24 (B) 2.25 hours
Marketing Research and Analytics --- The course will introduce students to the entire process of marketing research and analytics and equip students with the knowledge base and tools to gather informa
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MKT 711 Winter 24 (B) 2.25 hours
Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions).
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MKT 642 Winter 24 (A) 2.25 hours
Marketing Strategy for the Digital Age --- The digital revolution of the last twenty years has changed the nature of business in a very fundamental sense.
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MKT 640 Fall 23 (A) +2 2.25 hours
Global Supply Chain Management --- Supply chain is the central nervous system of the global economy. Supply chain consists of all activities involved in fulfilling a customer request.
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Fall 24 (A)
Winter 24 (A)
MKT 630 Winter 24 (B) 2.25 hours
Marketing Engineering and Analytics --- This course focuses on a systematic, analytical approach to marketing, one that will enable you to: identify appropriate options and actions; calibrate costs an
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MKT 626 Fall 24 (A) 2.25 hours
Customer Analytics --- This course focuses on a quantitative approach to understanding customers and predicting their behavior.
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MKT 625 Fall 23 (B) +1 2.25 hours
New Product and Innovation Management --- Innovation and development of new products and services are essential for the success of any organization.
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Fall 24 (B)
MKT 618 Fall 23 (B) +1 2.25 hours
Marketing Research and Analytics: Linking Data to Business Decisions --- The course will introduce students to the entire process of marketing research and analytics and equip students with the knowl
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Fall 24 (B)
MKT 613 Winter 24 (A) 1.5 hours
Consumer Behavior --- Virtually all decisions involved in developing an effective marketing mix for a product or service rely on in-depth knowledge of the consumers who comprise the target market.
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MKT 612 Fall 24 (A) 2.25 hours
Retail Strategy --- This course entails getting your product to the right consumers, is a fundamental aspect of any business.
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MKT 608 Fall 23 +1 2.25 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
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Fall 24 (B)