Open Filters
| Course Name | Numbersort desc | Term | Credit Hrs |
|---|---|---|---|
| Real Estate Finance and Investments | FIN 466 | Winter 23 | 3 hours |
| Real Estate Finance and Investments --- This course offers an introduction to real estate investment and financing issues, and begins the development of concepts and techniques for structuring real es Learn More |
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| Financial Modeling | FIN 475 | Winter 23 (B) | 1.5 hours |
| Financial Modeling --- This course aims at establishing a practical bridge between financial theories and real-world problems for professionals in investment banking, private equity and investment man Learn More |
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| Options and Futures in Financial Decision Making | FIN 480 | Winter 23 | 3 hours |
| Options and Futures in Financial Decision Making --- This course addresses financial derivatives, which are some of the most important securities financial professionals need to understand. Learn More |
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| Marketing Management | MKT 300 | Fall 23 +1 | 3 hours |
| Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Learn More |
More Terms: Winter 23 |
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| Fundamentals of Sales Management | MKT 310 | Fall 23 +2 | 3 hours |
| Fundamentals of Sales Management --- Nearly $1 trillion is spent every year on the selling function. Every senior management team must deliver its revenue and profit numbers. Learn More |
More Terms: Spring/Summer 23 Winter 23 |
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| Retail Marketing Management | MKT 312 | Fall 23 +1 | 3 hours |
| Retail Marketing Management --- This course will familiarize students with principles of sales and marketing in a business to consumer space. Learn More |
More Terms: Winter 23 |
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| Consumer Behavior | MKT 313 | Fall 23 +2 | 3 hours |
| Consumer Behavior --- Formulation of appropriate and effective marketing strategies must begin with a clean and accurate understanding of consumers. Learn More |
More Terms: Spring/Summer 23 Winter 23 |
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| Business to Business and Industrial Marketing | MKT 314 | Fall 23 | 3 hours |
| Business to Business and Industrial Marketing --- This course introduces students to the challenges and complexities of business to business and industrial marketing. Learn More |
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| International Marketing | MKT 315 | Winter 23 | 3 hours |
| International Marketing --- The course focuses on problems of marketing across national borders, marketing within foreign countries and the coordination of global marketing. Learn More |
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| Digital Marketing | MKT 322 | Winter 23 (A) | 1.5 hours |
| Digital Marketing --- Technology has significantly transformed marketing. The last several years have seen an explosion of digital options to engage consumers and attract client marketing budgets. Learn More |
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| Digital Analytics | MKT 323 | Winter 23 (B) | 1.5 hours |
| Digital Analytics --- The media (non-creative) discipline of advertising has been completely transformed in the data rich digital era of the past decade. Learn More |
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| Independent Study Project | MKT 399 | Fall 23 +4 | 1 - 3 hours |
| Independent Study Project --- Independent study projects, supervised by
faculty, are available to juniors and seniors in good academic standing. Learn More |
More Terms: Spring 23 Spring/Summer 23 Summer 23 Winter 23 |
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| Brand Management | MKT 403 | Fall 23 (B) | 1.5 hours |
| Brand Management --- This BBA elective covers the essentials of brand management via a framework that leads to "brand equity". Learn More |
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| Designing Persuasive Communication | MKT 407 | Fall 23 +1 | 3 hours |
| Designing Persuasive Communication --- This multidisciplinary seminar covers topics such as the principles of persuasion, persuasion strategy (campaign planning and research); persuasion tactics (copy Learn More |
More Terms: Winter 23 |
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| Pricing Analytics and Strategy | MKT 408 | Fall 23 | 3 hours |
| Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing. Learn More |
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| Social Media Marketing | MKT 409 | Fall 23 +1 | 3 hours |
| Social Media Marketing --- Social media technologies are continuously transforming the way in which consumers interact with each other and firms. Learn More |
More Terms: Winter 23 |
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| New Product & Innovation Management | MKT 425 | Winter 23 | 3 hours |
| New Product and Innovation Management --- This course is designed to focus on the new product development process which is key to the success of any organization. Learn More |
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| Strategic Marketing for Product and Brand Managers | MKT 430 | Winter 23 | 3 hours |
| Capstone - Strategic Marketing for Product and Brand Managers --- This is the capstone marketing course at the Ross School of Business. Learn More |
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| Behavioral Theory in Management | MO 300 | Fall 23 | 3 hours |
| Behavioral Theory in Management --- This course teaches students basic concepts in the behavioral sciences that can improve their abilities to lead and manage in organizations. Learn More |
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| Leading a Good Life | MO 320 | Fall 23 | 3 hours |
| Leading a Good Life --- Leading a good life is perhaps the most fundamental endeavor of humankind. Learn More |
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| Managing Professional Relationships | MO 324 | Winter 23 | 3 hours |
| Leading Yourself and Managing Your Personal Relationships ---Effective leadership involves mastering two inextricably linked capacities: leading yourself and managing others. Learn More |
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| InterMission - An Action-Learning Expedition | MO 330 | Winter 23 | 3 hours |
| InterMissions - An Action-Learning Expedition --- InterMission is a self leadership course for students adrift in a sea of expectations who are exceptional at fulfilling goals set by others but find t Learn More |
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| Advancing Diversity, Equity, and Inclusion (DEI) in Business and Beyond | MO 350 | Winter 23 (B) | 1.5 hours |
| Advancing Diversity, Equity, and Inclusion (DEI) in Business and Beyond --- The importance of diversity, equity, and inclusion (DEI) in society and organizations has become more critical in recent yea Learn More |
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| Magnify: The Science and Practice of Flourishing at Work and Beyond | MO 355 | Spring/Summer 23 | 6 hours |
| Magnify: The Science and Practice of Flourishing at Work and Beyond --- This intensive course is designed to prepare undergraduates to understand and lead teams and organizations where people flourish Learn More |
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| Independent Study Project | MO 399 | Fall 23 +4 | 1 - 3 hours |
| Independent Study Project --- Independent study projects, supervised by faculty, are available to juniors and seniors in good academic standing. Learn More |
More Terms: Spring 23 Spring/Summer 23 Summer 23 Winter 23 |
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