Measure consumers' willingness to pay for mobile-first premium video content.

Caster Concepts, a Midwest manufacturer of industrial casters and wheels, aims to develop a disruptive go-to-market strategy that bypasses the traditional distribution channels. Currently, these channels include specialty caster distributors and large multi-line distributors such as Fastenal, Grainger, and Motion Industries. The EMBA team will develop a new operations strategy that examines different direct to companies and customers options. The team will assess all aspects of Caster Concepts manufacturing operations, understand it’s sales processes, and look at how AI could change the distribution strategy.

Note: The CEO is an EMBA grad who was a MD that sold his medical practice to takeover this company and has successfully grown the company over the years. It’s a great story of transition and owner your own company too.

Provide recommendations to increase operating efficiencies and profitability.

Develop a business case and a strategic plan for the creation a rare disease therapeutics center that will administer high-cost therapeutics (such as gene, CRISPR, mRNA and enzyme replacement therapy) for patients with rare diseases at Michigan Medicine.

Analyze competitors' products and marketing strategies to identify gaps and opportunities for differentiation. Define a clear strategic direction for Effectiv, and build a messaging & positioning framework based on findings.

Conduct a comprehensive assessment of social service providers in the City of Detroit to develop a public-facing opioid epidemic resource database and strategies for long-term outreach program sustainability.

Design a new career development platform that applies artificial intelligence (AI) to analize community based data.