Determine the value proposition and strategy to sell an agricultural chemical input that replaces fertilizer in the turfgrass market.

Dihon Pharmaceuticals invited a team of students to aid in the company's mission of producing accessible, effective, valuable solutions in consumer healthcare. The Dihon team spent two weeks in China visiting the headquarters in Kunming, along with sites in Beijing. The team studied the market, compared regulations, and analyzed distribution channels around China, then returned to Ann Arbor to complete their analysis.

Conduct a market entry analysis to define the commercial viability of taking sexual and reproductive healthcare into additional African countries

Develop an integration plan for on-line and remote platforms