Action-Based Learning Projects:
MAP & Consulting Studio
Hanover, PA, USA
Hanover, PA, USA
2023
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors
Ann Arbor, MI, USA
Minnetonka, MN
Ann Arbor, MI, USA
San Francisco, CA; San Diego, CA; Boston, MA; New York, NY
Amman, Jordan, Jordan Valley, Jordan, Madaba, Jordan
Amman, Jordan, Jordan Valley, Jordan, Madaba, Jordan
2014
Full-Time MBA MAP
Develop an initiative for technology transfer and capacity building in developing countries using the expertise and capabilities developed in industrialized economies.
Project coordinated in partnership with the William Davidson Institute.
Faculty Advisors
Ann Arbor, MI; Philadelphia, PA; San Francisco, CA; Palo Alto, CA and Los Angeles, CA
Ulaanbaatar, Mongolia
Ulaanbaatar, Mongolia
2014
Full-Time MBA MAP
Conduct a market assessment of Mongolia's SME sector and help set a strategy for job and business development and diversification.
Project coordinated in partnership with the William Davidson Institute.
Faculty Advisors