Determine the complete lifetime value of an RV customer and RV related spend to build out an industry-leading customer loyalty program with the highest perceived value from features and benefits offered.

Perform a market landscape assessment of technological innovations in commercial products and develop an innovation strategy

Provide a strategic plan for the continued growth of the Dum Dums lollipop brand in the U.S.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.