Ranked #4 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Follow a monthly poll co-created by Financial Times and Michigan Ross for insights on how American voters perceive key financial and economic issues in the lead-up to the 2024 U.S. presidential election.
Formulate and document a) a strategic plan for Investor Relations & Public Relations and b) a strategic plan for supporting stock market/shareholder visibility & communication development plan
Conduct strategic market segmentation research with corresponding recommendations for product pricing and positioning of our entry-level product by industry and use-case.
Formulate a real estate development plan for a mixed-use real estate development on a 15-acre waterfront parcel of land on the Old San Juan Harbour in Puerto Rico.
Conduct third party research and recommend a business model and a communication model with the appropriate digital channels to support ongoing review of the international unit business models
