Define an enhanced overall branding and communications strategy for PsiAN.

Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.

Analyze the potential impacts of electrification and de-carbonization to PG&E's natural gas business.

Conduct a landscape assessment and create a business plan to increase market share in cash and carry retailers.

PEAK6 is a private investment and technology firm and founding partner of the Michigan Ross FinTech Initiative. Students will provide recommendations to increase operating efficiencies within the investment team's diligence process.

Develop a strategy and framework to identify and prioritize opportunity areas for inorganic growth.

Recommend ways to increase and improve the unit profit for ancillary services offered onboard.