Create a marketing and communication strategy that redefines Atlas' place in the market

Assess the market viability of a new product and determine the go-to-market strategy

Create a launch strategy for a new products program as a part of Amazon Marketplace

Identify the go-to-market strategy for phase two of a product

Aravind turned to a MAP team for help in pursuing its mission of eradicating needless blindness. Specifically, the nonprofit needed a model of best practices for its chief medical officers to coordinate and improve their many tertiary hospital functions. The MAP team delivered a workable model identifying nine primary functions, 45 sub-functions, and indicators of process efficiency for each.