Develop ecommerce and digital marketing strategy for a highly-personalized online customer engagement portal.

Document current state processes / KPIs and create a standardized, global future state S&OP process.

Analyze and develop a strategy for diversity and sustainability initiatives within MGM Resorts International's corporate social responsibility program.

Conduct a market analysis to determine how RFT should position itself in the future within the international independent financial research market.

Identify a consumer engagement strategy for a health and wellness app which can continuously and sustainably bring meaningful impact to users' health.

Assess the feasibility of using revenues garnered from higher-income organizations to subsidize services for the base of the pyramid.

Project also sponsored by the William Davidson Institute.

The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.

Devise a to-to-market strategy and execution plan that will support a successful launch in China.