Ranked #4 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Follow a monthly poll co-created by Financial Times and Michigan Ross for insights on how American voters perceive key financial and economic issues in the lead-up to the 2024 U.S. presidential election.
Research and document a detailed Situation Analysis of the U.S. healthcare providers market for our clinical decision support system (CDSS) in order to inform a Go to Market strategy and action plan
Create and deliver a marketing plan for CampDoc.com that includes a ROI analysis of current marketing efforts, feedback on the price and positioning strategy, and recommendations on how to increase retention rates.
Create a digital media, revenue-producing business that promotes University of Michigan (U-M) thought leadership to Ross or U-M alumni through the Daily Fuel platform and distribution system.
