Formulate a detailed strategic market entry plan for a new product line and business in autonomous low speed vehicles

Provide recommendations to optimize use of capital assets and human assets in new markets.

Provide actionable recommendations for how to expand carbon policies and markets beyond the borders of California

Conduct a market entry analysis to define the commercial viability of taking sexual and reproductive healthcare into additional African countries

PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.