Action-Based Learning Projects:
MAP & Consulting Studio
Assess and improve the operational efficiency of an annual household literacy and numeracy assessment.
Project coordinated in partnership with the William Davidson Institute.
Develop a cohesive fundraising and communication strategy for donor cultivation by performing CRM data deep dives, competitive analysis, and research into fundraising strategies. The outcome of this work will help align TGE's mission and values with its current project operations and donor priorities, allowing TGE to scale sustainably.
Perform a landscape assessment of consumer goods products to determine greatest growth potential.
Project coordinated in partnership with the C.K. Prahalad Initiative.
Trinion Logistics called on a MAP team to assess its potential to diversify. The team conducted interviews, analyzed industry reports, and researched current businesses to identify strategies and techniques in support of an implementation plan. At the conclusion of the project, Trinion’s key executives, including a Ross alum, traveled to Michigan Ross to review project findings and discuss implementation.