Develop a marketing plan to position Butterball Farms as the leader in customized flavor solutions.

Analyze student perception of Quicken Loans as an employer and recommend brand positioning for undergraduate students.

Produce a U.S. market entry strategy.

As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.

Conduct a situation analysis that outlines Ford Credit's approach to the autonomous vehicle (AV) ecosystem.

Create a market entry strategy and business plan for the dietary supplements and pharmaceuticals markets.

Formulate a global market entry plan for an incubation project.