Action-Based Learning Projects:
MAP & Consulting Studio
Haupauge, NY
Haupauge, NY
2025
BBA Capstone
Market Analysis and Assessment
Develop a business strategy and execution for an influencer marketing and affiliate program for our new direct to consumer brand, Earth's Splendor. This business plan should feature potential NIL (name, image and likeness) deals for prospering collegiate athletes across the country integrating our various wellness vitamins, supplements and sports nutrition products. Start-up - direct to consumer brand - focus on brand awareness and marketing.
Faculty Advisors
New York, NY
New York, NY
2016
Full-Time MBA MAP
CapitalOne needed a brand-new digital commercial bank strategy for a specific client segment. The company called on a MAP team to study industry dynamics and the competitive landscape. The team conducted original research and prepared a thorough report on the main players, customer needs, and pain points, giving CapitalOne the information it required to chart its course.
Virtual
Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Create market entry strategy for business development (licensing and M&A) solution for biotech and early stage drug developers incl. academia. Estimate market opportunity, competition and sales potential, develop a go to market strategy including pricing strategy.
Faculty Advisors
Amritapuri, Clappana
Amritapuri, Clappana
2024
Full-Time MBA MAP
Market Analysis and Assessment
Conduct a strategic study on boosting the income of local Indian women seaweed cultivators by diversifying seaweed added-value products in a market dominated by large industries. Focus on outcome with medium-low level of implementation complexity.
Faculty Advisors