Develop a business strategy and execution for an influencer marketing and affiliate program for our new direct to consumer brand, Earth's Splendor. This business plan should feature potential NIL (name, image and likeness) deals for prospering collegiate athletes across the country integrating our various wellness vitamins, supplements and sports nutrition products. Start-up - direct to consumer brand - focus on brand awareness and marketing.

Create alternative pricing models for cloud services offerings

CapitalOne needed a brand-new digital commercial bank strategy for a specific client segment. The company called on a MAP team to study industry dynamics and the competitive landscape. The team conducted original research and prepared a thorough report on the main players, customer needs, and pain points, giving CapitalOne the information it required to chart its course.

Develop a marketing/outreach/engagement strategy around a value proposition for the Detroit, Michigan and Windsor, Ontario joint economic region.

Identify opportunities to reduce off contract services spend by identifying the top drivers of spend, and recommend a solution for each of these drivers.

Create market entry strategy for business development (licensing and M&A) solution for biotech and early stage drug developers incl. academia. Estimate market opportunity, competition and sales potential, develop a go to market strategy including pricing strategy.

Develop a 3-5-year growth strategy.

Analyze and define potential customer base and recommend opportunities to obtain revenue, including an implementation plan.