Action-Based Learning Projects:
MAP & Consulting Studio

Ann Arbor, MI, USA

Ann Arbor, MI, USA
2023
BBA Capstone
Market Analysis and Assessment
Conduct market research identifying opportunities, competitors, and strategic considerations for FoodFinder expanding into the healthcare referral space. For instance, do so by exploring how best we might replicate our initial proof-of-concept Gwinnett Health Finder (https://gwinnetthealthfinder.org/) across the country for other local/state government clients.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Brand Positioning and Communication
Create a budget-friendly marketing strategy that effectively targets both families seeking childcare and potential donors—distinct groups with unique priorities—by utilizing the most impactful channels to expand reach and increase donor engagement.
Faculty Advisors