Action-Based Learning Projects:
MAP & Consulting Studio

Hanover, PA, USA

Hanover, PA, USA
2023
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors

Ann Arbor, MI, USA

Ann Arbor, MI, USA
2023
BBA Capstone
Market Analysis and Assessment
Conduct market research identifying opportunities, competitors, and strategic considerations for FoodFinder expanding into the healthcare referral space. For instance, do so by exploring how best we might replicate our initial proof-of-concept Gwinnett Health Finder (https://gwinnetthealthfinder.org/) across the country for other local/state government clients.
Faculty Advisors

Jackson, MI, USA

Jackson, MI, USA
2023
Online MBA
Market Analysis and Assessment
Analyze loyalty programs in the B2B, B2C, and B2B2C market and uncover best practices for starting loyalty program. Develop a business plan that will enable Dawn to create a loyalty program for e-commerce customers on par with the best in the industry.
Faculty Advisors

Dublin Ireland

Dublin Ireland
2023
Full-Time MBA MAP
Strategic Roadmapping
Review the current portfolio of entrepreneurial offerings, benchmark against competing programs both in Ireland and a few select countries, and devise a strategic plan that will recommend an advanced set of programs that meets the need of a changing world
Faculty Advisors

Vietnam

Vietnam
2023
Online MBA
Go-To-Market Strategy
Poornatha has successfully developed two training programs for small and medium sized enterprises (SMEs) in India: asynchronously delivered program that is offered to large numbers, serving thousands of SMEs and a more interactive program offered to 30 people at a time. An entrepreneur in Vietnam is working with Poornatha to extend one or both of these offerings to SMEs in Vietnam.
Faculty Advisors

Anchorage, AK, USA

Anchorage, AK, USA
2023
Full-Time MBA MAP
Financial Analysis and Planning
Explore the business case and feasibility of leveraging RurAL CAP's existing energy efficiency capabilities, using a social enterprise model, to both reach more Alaskans and generate unrestricted revenue for organization
Faculty Advisors

Kisii, Kisii, Kenya

Kisii, Kisii, Kenya
2023
Online MBA
Financial Analysis and Planning
Kisii Eye Hospital is planning to expand into Kumasi Kisumu with a second hub hospital. This project is designed to put together an execution plan complete with financial and market analysis and needs for the expansion.
Faculty Advisors

Bolingbrook, IL, USA

Bolingbrook, IL, USA
2023
Online MBA
Operations Enhancements
Evaluate our current load tendering and management platform that manages the end-to-end process of scheduling commitments. Provide recommendations to help streamline operations (assign loads sooner and on more of a schedule) and gain preferred pricing with vendors.
Faculty Advisors