Action-Based Learning Projects:
MAP & Consulting Studio
The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.
Create a dynamic financial forecasting model that can be utilized across Barnes Industrial's diverse strategic business units to drive consistency, enhance understanding, and increase forecast accuracy.
Write a blueprint for how to establish an African Pharmaceutical Wholesaler Association that provides a landscape analysis of three target countries and outlines a sustainable financial model.