Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI, USA
Redmond, WA, USA
San Diego, CA, USA
Hanover, PA, USA
Hanover, PA, USA
2023
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors
Raleigh and Ludwigsburg, NC, USA/Germany
