Outline growth strategy for new markets/products to help company drive revenue 

Develop a three year go-to-market action plan for U.S. market development, launch, and penetration.

Formulate a global market entry plan for an incubation project.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Assess the market viability of a new product and determine the go-to-market strategy