Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Customer Experience Enhancements
Your mission is to help us define the optimal way to communicate and engage with new and existing clients. With changing demographics and preferred communication methods, the team will make recommendations that maximize client experience, conversion and retention.
Faculty Advisors
Maumee, OH
Maumee, OH
2025
MSCM Consulting Studio
Customer Experience Enhancements
Develop a system to estimate customer fill rate on an open order in our system and a proposal order not yet in the system based on supplier availability to promise dates and plant/distribution center estimated ship dates.
Faculty Advisors
2025
Full-Time MBA MAP
Market Analysis and Assessment
The Othakarhaka Foundation (OTK) is a volunteer-based grassroots organization in Malawi, Africa, committed to eliminating barriers to girls’ education and empowering rural communities. OTK works in the Mulanje district and, long term, hopes to expand its operations (and impact) across Malawi.
The project’s goal is for the Ross team to collaborate with the two OTK founders to develop a detailed strategy and set of actionable next steps for expansion into a neighboring district, most likely Phalombe.
The project’s goal is for the Ross team to collaborate with the two OTK founders to develop a detailed strategy and set of actionable next steps for expansion into a neighboring district, most likely Phalombe.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Operations Enhancements
Identify potential opportunities to leverage Artificial Intelligence (AI) in Human Resources (HR) operations. Explore how AI can enhance efficiency, improve decision-making, and streamline processes within HR functions.
Faculty Advisors
Redmond, WA
Redmond, WA
2025
Full-Time MBA MAP
Go-To-Market Strategy
Design a demand generation plan that drives an increase in customers to the Microsoft commercial marketplace in FY26. Consider marketing guerilla tactics for how the team can attract the developer audience so this group can discover and build with AI tools and models through the marketplace.
Faculty Advisors
London, Exeter, and Stonehenge
London, Exeter, and Stonehenge
2025
Weekend MBA MAP
Strategic Roadmapping
The ExecMAP team will create a strategic transformational plan for the University of Exeter that will align most of the 37 climate and sustainability units along with moving the Tipping Points program to the world stage. The University of Exeter has the best and highest number of climate scientists who are positioned to make a significant contribution to the world. This plan will create strategic alignment, positioning, and define the resources needed to help the university provide the best Net Zero solutions platform. Tipping Points program is the best thinking on how these can be achieved to benefit our planet!
Last year’s EMBA team worked on an environmental tech project and really enjoyed working with the leadership! Your team will learn all facets of environment tech, policy, and programming that is essential to any executive career.
Last year’s EMBA team worked on an environmental tech project and really enjoyed working with the leadership! Your team will learn all facets of environment tech, policy, and programming that is essential to any executive career.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Brand Positioning and Communication
Develop a comprehensive and effective strategy that enables Toyz to successfully introduce and promote game-based and adaptive learning products to minority and underserved students, and help them develop skills for STEAM careers in order to increase access and equity in STEAM education and improve learning outcomes for these students.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Develop a comprehensive inbound marketing strategy to increase B2B leads from HR professionals, chief people officers, and decision-makers. The goal is to better understand how LifeGuides fits in the market and move from 1-2 leads per month to a consistent flow of qualified leads through content-driven strategies.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Strategic Roadmapping
Develop a strategy to grow and expand a local, community-oriented, music school with a unique curriculum into a national community of students, teachers and professional musicians by making connections, fundraising, and developing software.
Faculty Advisors
Detroit
Detroit
2025
MSCM Consulting Studio
Financial Analysis and Planning
Develop strategy in order to replicate our appliance recycling operation in other states and other parts of the country, including market research, cost estimates, and potential revenue estimates.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Strategic Roadmapping
Develop a business plan to establish a new Center for Lung Health at Michigan Medicine. This center will serve as a beacon for addressing the needs of the State of Michigan by tackling environmentally induced patterns of lung disease, particularly in children and women, while also addressing the associated inequities.
Faculty Advisors
Livonia, MI
Livonia, MI
2025
Full-Time MBA MAP
Go-To-Market Strategy
Zoom Home lending, in its first year, has a run rate of nearly $1.0B in mortgage volume. We are now looking to generate more volume and incremental market share at a faster pace while connecting all threads (ecosystem) related to the mortgage processing experience.
Faculty Advisors
Atlanta, GA
Atlanta, GA
2025
MSCM Consulting Studio
Supply Chain Optimization
Assess opportunities to change and improve our parameters, policies, and practices for Planning Time Fence and Threshold for Max/Excess Future Days of Supply based on the competitive and supply chain dynamics of our varied Business Units. Also, help refine our Plan Adherence metric (measurement and targets) based on industry best practices. Quantify value creation and value capture opportunities from adjustments to these planning parameters and implications for our inventory management/allocation for the US market.
Faculty Advisors