Ranked #4 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Follow a monthly poll co-created by Financial Times and Michigan Ross for insights on how American voters perceive key financial and economic issues in the lead-up to the 2024 U.S. presidential election.
Report on the latest U.S. consumer trends in the categories of art, hobby, and fine arts and propose how Artel can modernize its route to the consumer.
Work Force of the Future: Develop a framework across GBAM Ops to aid management in identifying and closing the gap between the skills of their current workforce and the skills required for their desired future business.
Conduct a deep analysis of celebrity-backed brands, both successful and unsuccessful, from the last ten years to inform future marketing strategies for Spirits, and Brown-Forman at large
Analyze competitive landscape and positioning strategy for Uber's marketing suite, and provide recommendations on go-to-market strategy for a new revenue opportunity within that suite.
