Course Name Number Term Credit Hrs
EMBA 536 Spring/Summer 24 +1 .75 hours
Business Transformation Residency --- The Business Transformation Residency is unique among classes you'll take as part of your degree: instead of focusing on skills in marketing, operations, or accou
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Winter 24 (B)
BA 101 Fall 23 +2 1 hours
Preparation Initiative Development Seminar --- This seminar is intended for pre-BBA students who aspire to significant, socially responsible business leadership careers but have had limited prior expo
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Fall 24
Winter 24
MKT 713 Spring/Summer 24 1.5 hours
Consumer Behavior --- Professionals across a broad range of careers - spanning marketing, consulting, user experience, medicine, law, and policy - are often confronted with puzzling challenges related
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TO 572 Fall 23 (A) 1.5 hours
Applied Business Forecasting I --- Students acquire hands-on experience with building and applying forecasting models to actual data on sales, inventories, income, earnings per share, and other variab
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MKT 322 Winter 24 (A) 1.5 hours
Digital Marketing --- Technology has significantly transformed marketing. The last several years have seen an explosion of digital options to engage consumers and attract client marketing budgets.
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BL 513 Winter 24 (A) 1.5 hours
Law of Marketing --- This course is an overview of the law relating to marketing activities.
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EMBA 606 Spring 23 +1 1.5 hours
Entrepreneurial Ventures --- Entrepreneurship is about ambiguity, risk, failure, and success: embracing it, and learning from it.
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Spring 24
EMBA 607 Spring 23 +1 1.5 hours
Contemporary Marketing Practices --- Today's technologies are continuously transforming the ways consumers interact with brands and each other.
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Spring 24
MKT 896 Fall 23 (A) +1 1.5 hours
Behavior Research in Marketing --- This Doctoral-level course covers current research in Marketing that draws on fundamental research from social and cognitive psychology or other relevant source disc
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Fall 24 (A)
MKT 897 Fall 23 (B) +1 1.5 hours
Quantitative Research in Marketing --- This Doctoral-level course covers current research in Marketing that utilizes the tools and techniques of microeconomics, econometrics, multivariate statistics,
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Fall 24 (B)
MKT 898 Winter 24 (B) 1.5 hours
Special Topics in Marketing (Behavior) --- This Doctoral-level course covers special areas of current research in Marketing that draw on fundamental research from social and cognitive psychology or ot
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TO 566 Winter 24 (A) 1.5 hours
Data Mining using Regression Analysis --- The course considers procedures for data collection, effective analysis, and interpretation for management control, planning, and forecasting.
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EMBA 654 Fall 23 +2 1.5 hours
Strategic Marketing for the Digital Age --- Rise above the crowd.
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Fall 24
Winter 24
MKT 403 Fall 23 (B) +1 1.5 hours
Brand Management --- This BBA elective covers the essentials of brand management via a framework that leads to "brand equity".
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Fall 24 (B)
MKT 408 Fall 23 +1 1.5 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
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Fall 24 (B)
BL 410 Fall 23 (A) +1 1.5 hours
Negotiation and Dispute Resolution --- The ability to negotiate effectively is essential to business success.
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Fall 24 (B)
MKT 613 Winter 24 (A) 1.5 hours
Consumer Behavior --- Virtually all decisions involved in developing an effective marketing mix for a product or service rely on in-depth knowledge of the consumers who comprise the target market.
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MKT 419 Fall 24 (A) 1.5 hours
Customer-Base Analysis and Valuation --- The course centers customer-base analysis to improve customer relationship management and overall corporate valuation.
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MKT 899 Winter 24 (A) 1.5 hours
Special Topics in Marketing: Quantitative --- This Doctoral-level course covers special areas of current research in Marketing that draw on the tools and techniques of microeconomics, econometrics, mu
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EMBA 603 Fall 23 +1 2 hours
Business Analytics and Statistics for Executives --- In today's business world, problems are too complex to rely only on naive intuition (or 'gut') to make decisions.
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Fall 24
MKT 642 Winter 24 (A) 2.25 hours
Marketing Strategy for the Digital Age --- The digital revolution of the last twenty years has changed the nature of business in a very fundamental sense.
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MKT 608 Fall 23 +1 2.25 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
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Fall 24 (B)
MKT 601 Winter 24 (A) 2.25 hours
Strategic Market Planning --- This course focuses on the critical questions for any market-driven entity: which markets and customers to serve, what function to provide, and the means to achieve compe
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BL 510 Fall 23 (A) +1 2.25 hours
Negotiation and Dispute Resolution ---The ability to negotiate effectively is essential to business success.
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Fall 24 (A)
MKT 591 Winter 24 (B) 2.25 hours
Marketing Management --- This is a management-oriented course designed to improve students' business analysis skills and decision-making abilities.
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