Course Name Number Term Credit Hrs
MKT 711 Winter 25 (B) 2.25 hours
Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions).
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MKT 896 Fall 24 (A) 1.5 hours
Behavior Research in Marketing --- This Doctoral-level course covers current research in Marketing that draws on fundamental research from social and cognitive psychology or other relevant source disc
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MKT 403 Fall 24 (B) 1.5 hours
Brand Management --- This BBA elective covers the essentials of brand management via a framework that leads to "brand equity".
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MKT 314 Winter 25 3 hours
Business to Business and Industrial Marketing --- This course introduces students to the challenges and complexities of business to business and industrial marketing.
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MKT 613 Winter 25 (A) 1.5 hours
Consumer Behavior --- Virtually all decisions involved in developing an effective marketing mix for a product or service rely on in-depth knowledge of the consumers who comprise the target market.
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MKT 313 Fall 24 +1 3 hours
Consumer Behavior --- Formulation of appropriate and effective marketing strategies must begin with a clean and accurate understanding of consumers.
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Winter 25
MKT 713 Spring/Summer 24 1.5 hours
Consumer Behavior --- Professionals across a broad range of careers - spanning marketing, consulting, user experience, medicine, law, and policy - are often confronted with puzzling challenges related
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MKT 626 Fall 24 (A) 2.25 hours
Customer Analytics --- This course focuses on a quantitative approach to understanding customers and predicting their behavior.
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MKT 419 Fall 24 (A) 1.5 hours
Customer-Base Analysis and Valuation --- The course centers customer-base analysis to improve customer relationship management and overall corporate valuation.
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MKT 407 Fall 24 +1 3 hours
Designing Persuasive Communication --- This multidisciplinary seminar covers topics such as the principles of persuasion, persuasion strategy (campaign planning and research); persuasion tactics (copy
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Winter 25
MKT 323 Winter 25 (B) 1.5 hours
Digital Analytics --- The media (non-creative) discipline of advertising has been completely transformed in the data rich digital era of the past decade.
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MKT 322 Winter 25 (A) 1.5 hours
Digital Marketing --- Technology has significantly transformed marketing. The last several years have seen an explosion of digital options to engage consumers and attract client marketing budgets.
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MKT 722 Spring/Summer 24 2.25 hours
Digital Marketing --- "Digital" has become one of the most important issues in business today -- requiring new skills and capabilities from the entire workforce to compete in the market.
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MKT 642 Winter 25 (A) 2.25 hours
Marketing Strategy for the Digital Age --- The digital revolution of the last twenty years has changed the nature of business in a very fundamental sense.
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MKT 995 Spring 24 +4 4 - 8 hours
Dissertation - Candidacy --- Dissertation research at the candidacy stage.


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Spring/Summer 24
Summer 24
Fall 24
Winter 25
MKT 990 Spring 24 +4 1 - 8 hours
Dissertation - Precandidacy --- Dissertation research at the Precandidacy stage.


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Spring/Summer 24
Summer 24
Fall 24
Winter 25
MKT 998 Fall 24 1 hours
Doc Prog Intern --- This course is the application of theory and principles of marketing to individual settings.
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MKT 310 Fall 24 +1 3 hours
Fundamentals of Sales Management --- Nearly $1 trillion is spent every year on the selling function. Every senior management team must deliver its revenue and profit numbers.
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Winter 25
MKT 640 Fall 24 (A) +1 2.25 hours
Global Supply Chain Management --- Supply chain is the central nervous system of the global economy. Supply chain consists of all activities involved in fulfilling a customer request.
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Winter 25 (A)
MKT 750 Spring 24 +4 1 - 3 hours
Independent Study Project --- Independent study projects, supervised by faculty, are available to graduate business students in good academic standing.
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Spring/Summer 24
Summer 24
Fall 24
Winter 25
MKT 399 Spring 24 +4 1 - 3 hours
Independent Study Project --- Independent study projects, supervised by faculty, are available to juniors and seniors in good academic standing. To select a study project, students should consult the
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Spring/Summer 24
Summer 24
Fall 24
Winter 25
MKT 315 Fall 24 3 hours
International Marketing --- The course focuses on problems of marketing across national borders, marketing within foreign countries and the coordination of global marketing.
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MKT 418 Winter 25 3 hours
Marketing Research and Analytics: Linking Data to Business Decisions --- The course will introduce students to the entire process of marketing research and analytics and equip students with the knowl
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MKT 630 Winter 25 (B) 2.25 hours
Marketing Engineering and Analytics --- This course focuses on a systematic, analytical approach to marketing, one that will enable you to: identify appropriate options and actions; calibrate costs an
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MKT 300 Fall 24 +1 3 hours
Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making.
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Winter 25